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ROBERT HOPWOOD Digital content specialist

2012 to current

Gannett Co. Inc./USA Today Network
Palm Springs, CA

Online producer, data and interactives

  • Collaborate with reporters and editors to conceptualize, develop, build, launch, enhance and maintain digital news and information products
  • Manage, track and organize the newsroom’s California Public Records Act and FOIA requests
  • Train coworkers how to use digital tools and implement digital best practices
  • Grow audience using analytics data to develop features like the award-winning “10 Picks” series
  • Work with newsroom staff to cover major news events, including President Obama’s visits, the Palm Springs International Film Festival, the Clinton Foundation's Health Matters Summit, and more

2007 to 2011

The San Diego Union-Tribune
San Diego, CA

Social media specialist (2009 to 2011)

  • Developed and implemented company-wide social media plan to increase engagement and page views
  • Grew social media audience by managing and updating the Union-Tribune’s social media accounts
  • Helped increase monthly visits from select social media sites from 65K to 450K, combined Twitter followers from 7K to more than 34K, and combined Facebook fans from fewer than 100 to more than 6K
  • Developed and implemented social media campaigns to promote brand loyalty and increase readership

Community news content producer (2007 to 2009)

  • Helped develop, promote and manage community and extension websites, including sdBackyard.com

Previous Experience

  • The McClatchy Company: Online news content producer, 2001 to 2002, 2004 to 2007
  • The News and Observer: Content news editor, The Insider, 2002 to 2004
  • CNN Interactive: Associate editor, 2000 to 2001
  • Chattanooga Times Free Press: Online editor and writer, 1999 to 2000
  • The Chattanooga Times: Assistant online editor and assistant librarian, 1996 to 1999